Thursday, 19 November 2015

Ambient Media

Ambient Media
The word ambient means: "relating to the immediate surroundings of something". Thus ambient media are our (immediate) surroundings that are used by a communicator to communicate.
Such as Ambient Media Advertisements.
Examples:

  • Projecting huge images on the sides of buildings.
  • Slogans on gas balloons.
  • Messages on hanging straps in railway carriages.
  • Messages on handles of supermarket trolleys.


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