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| Ambient Media |
The word ambient means: "relating to the immediate surroundings of something". Thus ambient media are our (immediate) surroundings that are used by a communicator to communicate.
Such as Ambient Media Advertisements.
Examples:
- Projecting huge images on the sides of buildings.
- Slogans on gas balloons.
- Messages on hanging straps in railway carriages.
- Messages on handles of supermarket trolleys.
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